Bank of Ireland ‘Sponsor For a Day’ // Promo
Every year Bank of Ireland look to support small Irish businesses by picking two lucky SMEs to become the “Sponsor for a Day” at a high profile European rugby match. We created a campaign online to complement this wonderful sponsorship event, using real-time, social channel activations and creative content mechanics to share the entire campaign story. It has been the most successful SFAD campaign to date.
I first worked the BOI marketing team to create a compelling story for each winning business. I then worked with the creative team and freelance videographers to execute the online films and social strategy.
Bank of Ireland Sponsor for a Day 2015 – Munster Winners Irish Yogurts
