INOA ‘Colour Capture’ // Mobile App
In an extremely competitive market, L’Oréal Professionnel also wanted to promote their revolutionary new hair care product, INOA, their first ammonia free hair colourant.
Our solution was too release thousands of virtual INOA colour bubbles across the UK and Ireland representing free services and sample packs. Using Augmented Reality and geolocation technology, consumers could capture bubbles depending on location and book their free appointment from within the app. The app was also used to redeem their prize when they arrived in the salon. The app was promoted in salon and across multiple social and brand owned channels.
I led the creative team that crafted the idea and pitched it to the client. When the project got the green light I created the user journeys, while overseeing the entire project as Creative Director.
