In 2014, the new marketing team set about the big task of refreshing and relaunching the Full Tilt brand. They came to Simply Zesty to partner with them. Extensive research was carried out to understand where the brand was at currently and what direction it could be taken. The rebrand and launch won the Best eCommerce AIM Award, 2014.
My role was leading the creative team to execute the new approach supplying Full Tilts marketing team with a variety of marketing collateral to be used across all consumer touch points. The team was responsible for using the new brand elements and bring them to life across multiple channels including standard online banners, rich media banners, HPTOs and print.
Homepage takeover using the ‘UnderTone’ platform.
