Bank of Ireland ‘#BOIbusinnessLift’ // Activation
Bank of Ireland wanted to demonstrate their support of Irish businesses at the 2014 Web Summit in Dublin – there was just one problem, they weren’t an official sponsor. Specifically, Bank of Ireland wanted to help drive Irish SMEs. So we decided to do exactly that. With 20,000 per day attending the event, we thought it appropriate for Bank of Ireland to help attendees get to where they were going.
We just asked people to tweet #BOIbusinessLift with their destination during the 3 day event and we would give them a free business lift to their destination. We particularly made a point of targeting influencers at the event, such as speakers. I lead the project from ideation with the creative team, to working through the social media strategy with the Head of Social.
